WHAT WE DO

Healthy means worry-free

Clean shouldn’t keep kids from turning their home into a playground for imagination. It doesn’t have to stop adults from living their passion either. We believe that health means freedom from worries, whether you’re young or young at heart. Beneath the clean surface, our commitment is to create homes that let everyone flourish in body and in mind.

No nonsense

Our back-to-basics approach cleans without damaging our home—our planet. We make sure toxic chemicals won’t hide in areas and household items that could potentially harm you and those you truly care about. By using plant-based ingredients, we take pride in providing effective tools that get chores done the safest way, while giving our earth the warm hug it deserves.

Made with purpose

We go beyond home as a dwelling place. Our bodies, our families, our planet—these are what enable us to enjoy life. When we create safer homes, we build stronger communities. As we design products that help people reach their biggest potential, we continuously explore how we can make the littlest impact on our environment. This way, we can inspire others to become influential advocates of nature, too.

Let’s take care of our home today so we can live better tomorrow! Together, we can make a healthier future not just a reality but our responsibility.